CAREER OPPORTUNITIES IN DIGITAL MARKETING
There are huge career opportunities in digital marketing in India. But the questions arise here are – Are you all set for this? What is your target area? How well is your preparation? Oops! You are totally unaware of this and not ready yet. Then don’t worry. It’s not too late. You still can do this.
You just have to look for certain things, like – whether you are interested in viral videos, funny memes, creative apps, blogging, animations, coding, creative writing or in social media sharings and promotions, etc. If ‘yes’ is the answer, then you are welcome to the world of digital marketing.
With the growth of communication technologies and gadgets, the process of information searching and its application has come a long way. The tendency of seeking information digitally has transformed our wants, attitude, and lifestyle. Industries and businesses require constant and improved interaction with their users or customers. Hence, the need for digital marketing becomes inevitable.
WHAT IS DIGITAL MARKETING?
The marketing of products or services using electronic or digital media and technologies, like the Internet, search engines, social media, smartphones, display advertising, etc. is called Digital Marketing. It aims at reaching customers by creating, accelerating and transmitting value from the manufacturing point to the end-user through digital technologies. This process involves strong interaction between the user and the marketer.
WHO CAN JOIN DIGITAL MARKETING COURSE?
Career opportunities in digital marketing are very wide and open. It has got a lot of applications. It too provides lucrative and decent career growth. But the question is – Who can join the Digital marketing course? What is the eligibility? And, Where from one can learn Digital marketing?
Digital marketing is for all. People can join here from different backgrounds. Whether you are a student or a housewife or a business owner, a Digital marketing course applies to anyone with sound knowledge on computer and passion to learn. But it is more beneficial for certain categories of people. Let’s have a look at those categories of people:
- Sales and Marketing professionals
- Digital marketers
- Youtube channel owners
- Management students
- IT professionals
- Affiliate marketers
- Web developers and Designers, Etc.
OPPORTUNITIES IN DIGITAL MARKETING:
With a shift in technology and orientation towards marketing practices, more and more organizations are adopting digital marketing strategies. We have already discussed the relevance of digital marketing at the beginning of this article. Both businesses and consumers are shifting their orientation and focus on online/ digital mediums. It is a perfect atmosphere and there is a huge opportunity for a digital marketing career. Let’s have a look on various digital marketing job positions:
- Digital Marketing Manager/ Director
- Social Engine Optimizer
- Social Media Experts/ Specialists
- SEO Executives
- Content Marketing Manager
- Content Writers
- Email Marketing Manager
- Analytics Manager
- Web Developer/ Designer
- Inbound Marketing Manager, Etc.
WHERE TO LEARN DIGITAL MARKETING?
One can learn Digital marketing both online and offline. But from my experience, online digital marketing learning programs are less expensive in comparison to offline learning programs even without affecting the education quality. Let’s have a look at some offline as well as online Digital marketing learning programs:
N.B. JUST CLICK ON THE INSTITUTE NAMES, SO THAT IT WILL REDIRECT YOU TO THEIR RESPECTIVE SITES
TOP 5 OFFLINE DIGITAL MARKETING INSTITUTES IN INDIA
- AIMA (ALL INDIA MANAGEMENT ASSOCIATION)
- DSIM (DELHI SCHOOL OF INTERNET MARKETING)
- LEARNING CATALYST
TOP 5 ONLINE DIGITAL MARKETING LEARNING PROGRAMS IN INDIA
TOP EXECUTIVE PROGRAMS IN LEARNING DIGITAL MARKETING IN INDIA
GLOBAL LEADERS IN DIGITAL MARKETING LEARNING PROGRAM
AUTHOR: SRIBATSA PATTANAYAK
EMAIL: [email protected]